shane walter at into the wild: decoding the creative journey

Shane Walter joined Paul Smyth, the founder of Makerversity and Something and Son in a discussion as part of the Into the Wild: Decoding the Creative Journey programme at the Somerset House, Saturday 11th June.

Paul and Shane discussed an exciting new sphere of creativity which brands together large commercial clients and design agencies.

How are young, small agencies able to work with a major brand to increase their visibility? Are there ethical boundaries regarding certain brands or is it better to think pragmatically? How can cultural agencies work with commercial clients without losing their identity?

Both Shane and Paul shared their insight on the best ways to work with brands and what it implies in terms of creativity and management.

Find more information about the event here.


Photo credit:

Felicity Crawshaw