onedotzero has been working with a new entertainment brand, SPYSCAPE - on a mission to empower people to see themselves and the world more clearly. SPYSCAPE operates and creates content and experiences that educate and entertain across physical and digital channels.
SPYSCAPE’s first public expression has taken the form of an epic museum located in New York designed by Adjaye Associates Architects. Now open, the 1 million cubic feet museum is based in midtown Manhattan, located on West 55th Street, just two blocks away from MoMa. It immerses visitors into the secretive universe of espionage through one-of-a-kind exhibitions featuring dynamic storytelling and individualised experiences.
onedotzero has worked with the SPYSCAPE team since the beginning in 2014 - consulting and working across: brand, tone of voice, interpretation, architectural interiors, exhibition displays, online, signage, experiences, technology, retail, marketing and recruitment.
The deep level consultancy role featured suggesting talent, running pitches, creative feedback and input, technology solutions, working sessions and general sounding board where required for the executive team – Shane Walter acting essentially as an ECD with Sophie Walter providing additional work across experiential, production and budgeting.
“What attracted onedotzero to the SPYSCAPE project was the sheer scale, ambition and reach that it has across entertainment and education, physical and digital. It allowed us to utilize our decades of experience and contacts across a range of sectors and disciplines, and leverage that expertise to help build an amazing team for an incredible new entertainment brand and launch it into the world”
Shane Walter Founder / Creative Director onedotzero
The assembled stellar team includes Adjaye Associates, SomeOne, Else, Reed Words, W&K New York and a newly built in-house SPYSCAPE design team.
SPYSCAPE is not just a museum, it’s a mission.