50 international press were invited to St. George’s Park, home of the English FA, for a two-day experience that included training sessions, product presentations and one-on-ones with Nike Football designers and international football stars.
onedotzero designed, produced and delivered the product showcase areas for the Nike Football Footwear Highlight Pack, Revolution Jacket apparel and Nike FootballX boots. The Highlight Pack and Revolution Jacket were presented in a light box environment that responded to the ‘Shine Through' concept by subtly changing colour as media and athletes discovered the space.
The FootballX room was designed in stark contrast, with the boots taking centre stage in a blackened space covered in industrial materials like chain link and corrugated sheets with dramatic product lighting. The chosen materials and textures reflected the urban nature of the small-sided game and the playing surfaces of the new Nike FootballX range.