Working with Japanese agency Dentsu onedotzero selected a shortlist of animators before commissioning Seed Animation to undertake the project.
Seed Animation are an award winning animation production studio known for their distinctive character design and stylized, creative and playful treatment creating short animations full of character and charm.
The animation was based around a biodegradable plastic replacement that ‘melts’ harmlessly into the earth when it is discarded. The client was looking for a happy, fun animation that also had a unique style.
The final animation uses plastic moulded characters and objects as the central element of the piece contrasting against bright, fun colourful backgrounds.
The animation was screened as a television commercial for Mitsubishi Chemical Holdings Corporation in Asia.