Managing the core team, commissioning architects Draisci Studio and partnering with Aztec Digital Media, onedotzero designed Acer's Tactile event, selecting ambitious digital artwork by creative technology artists from Seoul, Helsinki, Detroit, Amsterdam and London, and looking after event flow, design and layout.
At the beginning of October, Mother London had approached onedotzero to curate and produce an exhibition of digital and contemporary artwork that explored the theme of tactility and touch. The resulting series of interactive installations all responded to guests’ movement and touch in a variety of guises.
The 'Tactile' event saw Acer showcase its new range of Windows 8 touch-type products alongside bespoke interactive touch installations to an audience of press, PR and industry influencers at London's Science Museum on Tuesday 30 October. The experience also hosted the premiere of the Acer Aspire S7 Ultrabook campaign.
The following installations were showcased:
sonUmbra by Loop.pH - an intricate lacework of electroluminescent fibre that subtly responds to movement and sound levels in the surrounding environment.
puShy by Roberto Pugliese – an example of how to transform the tactile exploration of a physical object into a performative and collective sound-making activity.
Dune by Studio Roosegarde – an interactive landscape of light, which brightens according to the sounds and motion of people.
Oasis by Everyware – in this micro-world, virtual creatures are born, live and perish, responding to peoples' touch in various ways.
Nervous Structure by Cuppetelli+Mendoza – a projection mapped elastic structure that warps and sways with the user’s movement.
Engine 26 by Daniel Hirschmann - a collaborative tool that allows the combination of pattern, structure, color, context and process to produce versioned art works manipulated by a user’s movement.
Cloud Pink by Everyware – a touch sensitive fabric spilling colourful inks and sprays into the clouds above.
The event, produced by Mother London alongside Debbie Malynn, took place in the Science Museum’s Level 1 space. Our technical partners Aztec Digital Media provided technical equipment.
Thanks to our talented featured artists, suppliers and partners, and thanks to James Medcraft for documenting the exhibition.