Berlin played host to the global launch of the Nike Flyknit Lunar2, the latest running shoe innovation from Nike. 100 international guests were treated to a Flyknit experience that included exclusive tours of the new Nike store, bespoke fittings, a thrilling 4D projection mapping show on the Europa Centre, a run through Berlin led by four-time Olympic gold medalist Allyson Felix - all culminating with an intimate after party at the top of the Europa Centre.
onedotzero was tasked by Nike Europe to produce the two-minute animation and projection mapping experience, in addition to the immersive environmental design for the after party. onedotzero also produced a series of films for social and online media.
Working with the key message of 'IMPOSSIBLY LIGHT, INCREDIBLY STRONG', Shane Walter, Creative Director of onedotzero, developed a concept for the two-minute animation that highlighted the key aspects of the Flyknit Lunar2. onedotzero then handpicked a team of partners to create each element under a unified creative direction. Combining a crew of 45 team players with 40 projectors, 2km of fluorescent gaffer tape and an incredibly tight turnaround, the team delivered a stand-out event that resonated across Europe.
Full credits for the onedotzero commissions as part of the Nike Flyknit Lunar2 launch:
Project: Nike Flyknit OOH 4D Projection
Project Direction: onedotzero
Concept and Creative Direction: Shane Walter, onedotzero
Animation Production: Found
Soundtrack: Arlen Figgis
Sound Design: Zelig Sound
Film Production: Ladoja & Sons
Photography: Geoff Searle
Projection Technology: Projection Artworks
Environment Design: Draisci Studio + onedotzero