Nike host Retailer Association Meetings [RAM] around the world for each of their key product lines. The first Women’s Running RAM in London took place in 2014 and introduced invited European retailers to key messages and product lines in Women’s Running for 2014/2015.
Responsible for concept, design and art direction, onedotzero designed the entire space from product display zones, installation, layout and visitor flow to finishes, materials and on-site branding. Spread across three floors, the design incorporated a presentation area and nine large-scale product installations.
Invited retailers got a first-hand look at Nike innovations in Women’s Running in an unexpected environment; key messages were reinforced through product displays that were presented as art gallery installations.