The National Channel of Wales, S4C needed an original and surprising new look and direction that was beyond a refresh – a totally new re-design
onedotzero were invited by Dan Witchell of Proud Creative to be part of a joint pitch together. onedotzero put together a select creative team across moving image, interactive, design and sound that could win the S4C re-brand pitch with radical new thought and direction.
Having been involved in the original creative direction discussions we interpreted the chosen direction from Proud and proposed four visual teams, United Visual Artists, Universal Everything, Minivegas and Zeitguised and sound designer Nick Ryan. We worked with them to prepare treatments and develop initial ideas.
The pitch was won by two onedotzero suggested directions and creatives: Minivegas and Universal Everything. Full channel re-branding across all media has now been delivered. Universal Everything’s contribution was a series of idents filmed around the theme of magnetism.
