onedotzero consulted on an award-winning brand film for Subaru directed by timo schaedel
onedotzero were asked to consult for Dentsu to produce a stunning brand film for Subaru. Led by Shane Walter, creative talent was proposed, shortlisted, briefed and pitched. The process up to production set up for director Timo Schaedel was overseen by Shane.
To suit Subaru's new brand statement, imaginary driving scenes were developed consisting entirely of Subaru car parts and composed into a film, all with the aim of creating a fresh visual impact using driving images that have never been seen before.
The film expresses how Subaru is a brand that is relentlessly pursuing and creating "enjoyment" as its core value throughout a variety of driving situations, as well as working to achieve state-of-the-art technologies and car manufacturing excellence.
AWARDS
Winner of the CFP-E/Shots Young Director Award 2011
Silver Award at the One Show Festival, New York Broadcast Design category 2011
Finalist in the Clio Awards 2011 Film Technique [Animation] category
